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Your starting point

Using MagicStore?

You already know the value of business software.
Now see where your business can go.

Discover the Esdra journey

Esdra’s role

We prepare your business.
For the market.

Esdra takes a different approach: structuring technology, developing people’s skills and putting information to work for your business. A journey that continues as your business grows.

TechnologyPeopleInformation
EsdraYour business, connected.

POS · Inventory · CRM · Commerce · PLM · Marketing · Report · EVA

Explore the worksuite

Data gets chased. Work gets repeated.

One connected flow.

We connect sales, stock, orders and customers in the Esdra worksuite. With your consultant, we define who does what and how data flows, so work can move forward.

SaleStockOrderCustomer

The tool is there. The method needs building.

Your consultant.
By your side.

A specialist consultant available to analyse and improve your business processes. Direct dialogue, continuous learning and practical know-how to use Esdra better, day after day.

AnalyseApplyImprove
Discuss your processes

The market changes. Your knowledge needs to grow too.

Information.
That becomes decisions.

Learn supports ongoing learning. Expandigo opens up business research and information. Huberway’s expansion projects help shape your business’s next step.

The Huberway ecosystem

A bigger structure.
Around your work.

Esdra is part of Huberway: an ecosystem focused on organisation, technology and people’s skills. Bringing useful tools, capable people and organised processes into your business.

Huberway
Meet the Esdra ecosystem

Esdra and MagicStore.

These platforms already cover many processes and offer services too. The useful comparison is the journey your business needs.

MagicStoreFashion retail, stock and sales channels.

MagicStore presents a cloud platform with centralised inventory, in-store sales, ecommerce, marketplaces and data shared across channels.

It also offers dedicated consultancy, support, guides and partner webinars. Training and guidance are already part of its offering.

Your stock is connected. Are your people and decisions connected too?

Synchronisation is essential. Improving margins and operations also requires clear responsibilities, skills and a shared working method.

We start with sales, inventory, customers and channels. With your Esdra consultant, we define how to use them in your work, train your team and review processes over time.

Comparison sources and approach

Editorial summaries of official sources consulted on 2 October 2026. The needs described are cases to assess, not limitations attributed to competitors. Features and services depend on the solution and project. Names belong to their owners and are mentioned for identification and comparison.

Make it clear.

What does the comparison cover?

Day-to-day work, sales, inventory, ecommerce, customers, integrations and support. Official sources describe competitors’ offerings; the Esdra journey starts with your processes and your team’s skills.

Can Esdra replace the software I use today?

It depends on your processes and existing data. Together, we assess sales, stock, customers, ecommerce and integrations to define the right scope.

Can I migrate data from my current system?

The migration journey assesses products, variants, customers, stock levels and exportable data. Before switching, we agree what to recover, how to verify it and which connections are needed.

How does my consultant support me?

Your consultant is your contact for analysing work, organising processes, training people and improving your use of Esdra over time. The journey is built around your business needs.

Do comparisons replace a full software assessment?

They help guide your choice. Features, configurations and terms need to be assessed for your project: competitors also offer training, consultancy and support services.

How is EVA AI used?

EVA is Esdra’s AI experience. We assess which activities it can support in your journey, retaining human control and checks on operational processes.

Your next step

Start with your work.
Improve it, together.

Tell us where you lose time, what you want to improve and where you want to go. Your Esdra journey starts here.

Talk to a consultant