Esdra · Sales CRM

Relationships grow in the details.

From the first connection to the next order. Explore the features that bring continuity to sales work.

EsdraPreview with example data
EsdraPreview with example data

Arrive with context.

Contacts, companies, activities and history build the customer profile. See what happened and who manages the relationship before the next conversation.

EsdraPreview with example data

From conversation to possibility.

Connect brands, catalogues, price lists and terms to the customer. The agent prepares and reviews the B2B order with commercial information close at hand.

EsdraPreview with example data

The relationship continues after the order.

Orders, commissions and statements continue the commercial work. Reports by agent, supplier and period help you see what is moving and what needs attention.

EsdraPreview with example data

Sell with greater continuity

The sales day starts with priorities and keeps every action connected to the right relationship.

Personal workspace

Appointments, due activities, hot leads, stalled opportunities and orders to review in one view.

Responsive interface

Access contacts, opportunities and activities during visits and travel from desktop, tablet or smartphone.

CRM-connected calendar

Sync appointments with Google Calendar or Outlook and retain context in the sales record.

Activities and next actions

Plan calls, visits, emails and follow-ups with owner, priority, deadline and outcome.

Data import

Bring prospects, leads, companies and contacts from existing files without starting over.

Custom fields

Adapt records to the specific information used by your sales network and industry.

Leads, companies and contacts

Every person stays connected to their company, territory, owner and generated opportunities.

Prospects and leads

Acquire and qualify new contacts with source, interest, score, temperature and next action.

Sales assignment

Distribute leads and companies by agent, team, area or territory while preserving roles and permissions.

Companies and stores

Manage company details, tax data, locations, category, territory, price lists and commercial terms.

Multiple contacts

Connect buyers, owners, finance and other contacts to the same company without duplicating the relationship.

Shared timeline

Notes, activities, emails, documents, opportunities, orders and support build one timeline.

Consent and preferences

Keep consent, preferred channels and information required for compliant communications clear.

Opportunities and pipeline

The pipeline shows where each deal stands and which actions can genuinely move it forwards.

Configurable pipelines

Define stages and statuses that match the sales process of agencies, showrooms, brands or sales networks.

Kanban view

Move opportunities between stages and instantly see value, customer, owner and next action.

Value and probability

Record expected value, probability, expected close and estimated commission.

Loss reasons

Classify lost or archived deals to improve process, offer and lead quality.

Convert to order

Turn an opportunity into an order using the customer, terms and information already collected.

EVA AI priorities

Identify stalled opportunities, customers to contact and missing information before the next action.

Communication and collaboration

Conversations stay alongside the relationship, so the team replies with context already available.

Connected email

Keep incoming and outgoing emails alongside leads, contacts, companies and opportunities.

Shared inbox

Bring connected channels together and assign conversations to the right person.

Internal notes

Share operational information without mixing it with customer-facing messages.

Message templates

Prepare recurring communications and follow-ups while preserving personalisation and consistency.

Attached documents

Keep price lists, offers, briefs and documents in the record where they belong.

Summaries with EVA

Summarise long histories and prepare context before a visit or reply.

B2B orders and commissions

The sales relationship continues through the order, supplier confirmation and agent compensation.

Catalogues and price lists

Use the right catalogue and terms for each customer, brand, season or channel.

Sales orders

Build customer orders with products, variants, quantities, prices, discounts and notes.

Orders by supplier

Separate and prepare the hand-off to brands while preserving the link to the customer order.

Reviews and confirmations

Track changes, approvals, confirmations and deliveries without losing the correct version.

Commission rules

Apply percentages, exclusions and terms by supplier, product, agent or price list.

Statements and accrued commission

Track estimated, accrued and paid commission together with any connected receipts.

Reports and control

Daily work becomes a practical view of pipeline, activities, customers, orders and performance.

Sales dashboard

See KPIs, leads, opportunities, activities, orders and sales network status in one workspace.

Pipeline analysis

Compare value and progress by stage, period, owner, territory or brand.

Agent performance

Assess activities, conversions, orders and results without separating data from context.

Inactive customers

Find companies without recent activities or orders and build reactivation actions.

Sales goals

Set goals by team, agent or period and track progress over time.

Controlled exports

Export authorised data for analysis and sharing while preserving roles and access.

Integrations and governance

The CRM becomes part of company operations without isolating data, people or channels.

Google Calendar and Outlook

Sync appointments and availability with tools your team already uses.

Permissioned API

Connect external systems through tokens and capabilities limited to the data actually required.

Roles and access

Control who can read or edit customers, opportunities, activities, orders and reports.

Audit and compliance

Keep changes, access and exports of sales data traceable.

B2B customer portal

Provide secure access for stores and buyers to catalogues, reorders and requests.

Shared data across Esdra

Connect CRM to inventory, B2B Commerce, marketing, support and EVA AI.

Let’s start with your work.

Tell us how you work. Together, we’ll find the right path for your business.